Taste's previous operators refused to book rap acts out of safety concerns. The new owners of Taste of Minnesota held off announcing their opening-night lineup until after Soundset, but their decision to book two hip-hop acts speaks volumes about the genre's changing perception in the Twin Cities.
Sunday's headliner, Atmosphere, the Minneapolis rap group whose label Rhymesayers Entertainment is behind Soundset, will play another grassy field July 2 at Taste of Minnesota with P.O.S. The 10-hour, three-stage marathon was the first of three concerts to be held in Canterbury's new Festival Field this summer, a grassy field across the horse track's parking lot that proved functional if forgettable (Lilith Fair and Warped Tour will follow). There seemed to be more of everything at Soundset 2010: more teenage boys with braces more young women in bikinis more low-riders in the accompanying car show more aspiring breakdancers in the B-Boy/B-Girl contest, and more paint fumes spewing from the graffiti-adorned "live painting wall."
More out-of-state tickets were sold this year, helping attendance rise for the third straight year to more than 17,000 (not quite the estimate P.O.S. In its third year - and second outside Canterbury Park in Shakopee - the Soundset festival actually is no longer just for in-state fans plugged into the Twin Cities' self-starting hip-hop scene. "Ah, let's just give it up for all of us being Minnesotans," he finally blurted, sparking cheers he equated to "sounding like there are 37 million people here." After reciting all the area codes represented in the crowd at the Soundset festival Sunday, Minneapolis rapper P.O.S.
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